How to get a better sex toy
Posted On July 13, 2021
The U.S. toy industry is bracing for a new wave of predatory toys, with some big names including Amazon’s Kindle, Apple’s iPad and Google’s Chromecast all making moves to introduce sex toys that will attract younger customers.
But as these toys become increasingly popular, consumers may be wary about the toys themselves, said John Kavulich, a partner at marketing and consulting firm J.K. Kavulski & Co. In recent years, the company has conducted research on sex toys to see how well they worked in different situations.
“We have been doing this kind of research for 20 years and we’ve never seen anything like this,” Kavoulich said.
“They’re just not being marketed properly.”
The market for sex toys may also be changing, said Sarah Henson, a spokeswoman for the Consumer Product Safety Commission.
Companies are increasingly looking for ways to protect themselves from liability in the event of a product accident, she said.
Henson noted that many toy manufacturers have begun selling protective clothing and headgear that comes with instructions for avoiding injuries.
“There are products that are designed to protect against being struck, but these products are not designed to be worn during sexual activity,” she said in an email.